Case Study 5: Operational & Culinary Evaluation

Hotel Brand F&B Evaluation

The Challenge

Hotel brand wanted a new concept fully integrated into corporate culture, including culinary departments, beverage departments, marketing, design, financials, PR, and HR.

The Approach

Comprehensive assessment study of existing 125M Restaurant Organization (27 fast-casual units, 2 full service, 11 concept/construction development) for purposes of independent and hotel franchisee placement.

The Results

Provided detailed analysis for large asset manager and ownership team into decision making process of partnerships and placements for each F&B concept evaluated.